“The personal care products I needed for a safe and healthful shower and salon routine did not exist, so I decided to design them from scratch.”
David W – Safe Reset Creator
The Story Behind Safe Reset™
Although I initially started out as a physics and chemistry major at the University of Michigan, I early on chose a career as a hairstylist as I had always been captivated by the ability of style, art, and beauty industry crafts to positively impact our daily confidence, sense of joy and fulfillment, as well as promote general wellbeing. This career gave me a chance to travel and work around the world and build a successful salon focused on personalized, meticulous practice of my craft centered around the needs of each individual client.
One downside of the tremendously fulfilling work as a hair stylist is having one’s hands continuously exposed to heat, water, chemicals, shampoos, conditioners and styling products on a daily basis. I have been touching, bending, smoothing, cutting, coloring, shampooing, conditioning, curling, styling and blow-drying every type of hair on the heads of thousands of clients for many rewarding years.
About eight years ago I began experiencing autoimmune symptoms of chemical sensitivity and these symptoms were wearing my body down. Research suggests that environmental factors (triggers) can play a significant role in the development and progression of many autoimmune conditions and are not uncommon among hairstylists.
With careful observation and product elimination, I pinpointed my main environmental trigger which was a hair conditioner I handled on a daily basis. When I used the product, I became symptomatic, not using the product, the symptoms subsided. This realization that hair and skin care products we touch could make us sick or cause lingering sensitivities prompted me to further study the ingredients in the shampoo and conditioner I had been using at home and in the salon.
I loved my craft and my art, and, if I wanted to continue working and stay healthy, some of the products I used needed changing. It was critical for me to find safe, effective products that could deliver professional results which my clients expected and healthfulness my body absolutely required.
For about two years I kept researching and trying, one by one, domestic and European brands which marketed themselves as non-toxic or safe for daily use. Through trial and error, I found that each product harbored some compromises either in effectiveness or in use of ingredients with inherent risks. Risks of immunotoxicity, developmental and reproductive toxicity, hormone disruption, and cancer. See EWG’s database “Skin Deep“. The use of added fragrances., incl. so called “natural” fragrances – ingredients of which manufacturers are not required to disclose – was pervasive, and chemical preservatives were almost impossible to avoid. Even in most products tagged as “clean”, “natural” and “organic” these harmful ingredients were prevalent. Particularly in anything manufactured at scale.
The personal care products I needed for a safe and healthful shower and salon routine did not exist, so I decided to design them from scratch.
With the focus on safety, effectiveness, and streamlining the formulations, I began reviewing plant-derived ingredients to learn their effects on skin, the immune system, and testing their interactions with each other. I was provided invaluable guidance from a kind and brilliant client of mine, who was a chemistry professor at a prestigious university. Having a background in chemistry and physics from my undergraduate studies was particularly useful in achieving my goal of preserving the active properties of botanicals and understanding their strategically matched abilities. Many trial formulations were perfected over and over for safety and efficacy to eventually result in streamlined, small-batch, non-toxic, fragrance-free formulas free of harmful chemicals and preservatives.
These were the three products my family and I trusted and used ourselves, and I was excited to offer them to my diverse and health-minded clientele. My clients enjoyed the results of my products and also appreciated having access to safer, streamlined, plant-based formulations designed with both their well-being and enjoyment in mind.
This was a true labor of love and a highlight of my career to create something that makes our daily life safer, healthier and more complete. And now I am proud to share these gentle, effective and healthful products with all of you!
Our products are made in the USA. 
David W – Safe Reset Creator
Developed by a professional hairstylist, Safe Reset™ is a boutique collection of salon-quality shampoo, conditioner, and body wash. Each small batch is carefully crafted to deliver professional performance while supporting a simpler, more health-conscious approach to personal care.
Safe Reset™ is a is a health-conscious line of hair and body care products featuring fragrance-free, precisely calibrated formulas made with fewer, smarter, cleaner, vegan, and multi-tasking ingredients.
Designed by a professional hairstylist, Shampoo W’s Safe Reset collection of shampoo, conditioner, and body wash was created for health-conscious salon clientele, friends, and family seeking to avoid many of the harsh and unnecessary ingredients commonly found in personal care products.
Since 2021, Safe Reset has been providing salon clients with a safer approach to professional hair and body care. Now, these trusted formulations are available for you to enjoy at home.
Proudly made in the USA.
Our bottles are FDA food-contact compliant, BPA-free, recyclable ♴, and made in the USA